13 Examples of Successful Co-Branding Partnerships

Since launching Apple Pay, the service has expanded to include many different retailers, including Macy’s, Starbucks, Whole Foods Market, etc. As part of the deal, MasterCard will provide credit card readers at Apple stores to use their cards when making purchases through the iPhone or iPad. H&M brings its vast selection of products to consumers and allows designers to showcase their work. The two companies teamed up to offer free coffee to drivers who used the Waze app while driving near Dunkin’ Donuts. Drivers could redeem the offer by scanning a QR code displayed on the cup lid. Partnering with other companies can help you reach new customers, expand your customer base, and generate more revenue. N addition, partnering with other companies can lead to additional sales opportunities.

When she’s not working, Julia enjoys going to the beach, paddle boarding, working out, and playing with her dog. Athletic brand Nike and technology giant Apple have been working togethersince the early 2000s, when the first line of iPods was released. If you have the chance to partner for a not-for-profit cause, it can pay off in multiple ways.

How to build strategic partnerships

They form one by filing documents with the secretary of state’s office when requested. Otherwise, a general partnership agreement is sufficient to establish a relationship. If five partners are involved, the liability percentage drops to twenty percent for each, but this does not guarantee risk-free business because personal assets are at risk. She is putting her city of Raeford, North Carolina on the map as the birthplace of the next legal superstar.

Creditors can seize the partners’ homes, bank accounts, and other assets to pay their debts. In a general partnership, people from various backgrounds and cultures pool their resources to form a general partnership. Diverse people’s experiences and skills can help you build a more effective and profitable business that will last in the long run. A general partnership is as simple to establish as a sole proprietorship. The formation of a partnership business requires only a few filings, such as a detailed partnership agreement that outlines the responsibilities of each partner in the business. A limited liability partnershipoperates like a general partnership, with all partners actively managing the business, however, the partners liability for one another’s action is limited. Last but not least, don’t forget to include a call-to-action where you partners can inquire or apply through your program.

Apple and MasterCard

The LLC specifies its name, whether the owners will run the company, the location of its principal office, and who will receive notices, lawsuits, and other official documents on behalf of the LLC. The most significant difference lies within asset protection and personal liability, not to mention taxation. If profits and losses are not stated or mentioned in the agreement, https://online-accounting.net/ general partners share them equally. Limited partners, on the other hand, share profits and losses based on their investment amounts. The partnership agreementpredetermines the limited partners’ ownership. If the general partner’s ownership is not mentioned or stated otherwise in the agreement, the general partner’s ownership is an equal owner of the entity.

Better Homes & Gardens curates comprehensive content, providing consumers with detailed recommendations — from luxury linen to lawn care. After thorough research, testing, and review, Better Homes & Gardens recommends the best products, linking each suggestion via an affiliate link to that brand’s website to convert. Some publishers designate sections within their website or publication that allow consumers to shop for products, just as they would on a brand website. These products are often editors’ suggestions without paid promotions and are selected because they match the content of the publication and resonate with the audience.

Spotify & Uber

A few of Cindy’s achievements during her career include being the onsite liaison for offsite investors. This involved coordination with contractors, buyers, attorneys, banks, and HOA.

• From the surface of the earth to the bottom of the oceans and even in orbit, Tweets are being sent and received across the planet.
• Josh earned his Bachelor of Science in Industrial & Systems Engineering at Virginia Tech in 2011 and started his career in the DoD industry specializing in avionics.
• For example, let’s say that Fred and Melissa decide to open a baking store.
• The partnership ends when one of the partners dies, withdraws, or is unable to conduct business.

This kind of success can happen when brands partner with each other. When businesses work together, they can create stronger relationships and better results. While these brand partnerships are becoming increasingly popular, it’s still essential to remember careful planning. When working with other businesses, it’s easy to focus solely on the bottom line. But if you want to build strong relationships, you need to put yourself in your partners’ shoes. Ask questions about their goals and challenges, and listen closely to their answers. A partnership agreement is best created with the help of an experienced attorney.

Hearst Newspapers participates in various affiliate marketing programs, which means we may get paid commissions on editorially chosen products purchased through our links to retailer sites. That’s when Nike introduced Air Jordans, which quickly became a hit among basketball players worldwide. For example, MAC hosted a special “Beauty and the Beast” event at Disneyland Partnership Business Examples Paris last year. The event featured makeup artists from both brands who created looks inspired by characters from the movie. Apple Pay allows users to make payments using their iPhones or iPads instead of cash or swiping credit cards. When a user makes a purchase, they simply hold their phone near the reader, enter their fingerprint, and confirm the transaction.

• Sergey Brin and Larry Page took a small search engine over a decade ago and turned it into the leading search engine in the entire world.
• Reseller partnerships happen when a company resells products or services of another brand directly, marks them up, and keeps the margin.
• Partnerships must file with the state in which they do business and are governed mostly by state laws.
• So, the brand partnered with Snapchat to give users behind-the-scenes access to the shoe creation process.

Her extensive industry knowledge allows her to build and manage high-performing sales teams with ease. Throughout her career, Julie’s greatest work-related accomplishment involved assisting in the substantial annual revenue growth within her previous employment position.